We have a Simple Magento Product with the Product Price set to $120.00: 
Here is an overview of basic price settings in Selling Policy:
Variation Price settings in Selling Policy do not affect the final price of a Simple Product. They are relevant for a Bundle Product only.
As for Amazon and Walmart, you can adjust the initial Price source value using the Price Change field. In this field, you provide an amount/percent value you want to increase/decrease the final Channel Price for. Add the “+” or “-” sign to the provided value depending on whether you need to increase or decrease the price.
In the Price Change field, you can also specify the Currency rate value by which the final Amazon/Walmart price will be multiplied.
Calculations based on the selected Price Source
The final price of Simple Magento Product depends on one of the selected Price sources in Selling Policy:
Product Price
Special Price
Magento Attribute
Product Price
With the Product Price selected as a source, the price on the Channel will be taken from the default Magento Price attribute.
In Selling Policy, we have the following settings:
The Price of our Simple Product will be equal to the Product Price. The Item is listed on the Channel with a price of $120.00.
Special Price
With the Special Price selected as a source, the value set in the Special Price attribute of the corresponding Magento Product will be submitted to the Channel as a regular price.
In Selling Policy, we have the following settings:
The Price of our Simple Product will be equal to Special Price. The Item is listed on the Channel with a price of $110.00.
If the Special Price source is selected, but its value is not defined in Magento Product settings or its From/To dates have already expired, Product Price will be used instead.
If you only enter the Special Price value, without specifying From/To dates, and save the Product, Magento will automatically fill in the From date field with the current date:
Therefore, since the To date is not specified, the Special Price will be active on the Channel as soon as the From date comes and further on (until you disable the Special Price or change the From/To dates).
Magento Attribute
With the Magento Attribute selected as a price source, the price value for the Item will be taken from the assigned Attribute. For the Item to be listed on the Channel, Magento Attribute must contain a numeric value.
To enable automatic Currency conversion, make sure that the Price value is set to be taken from Magento Attribute with Price Catalog Input Type:
If you choose another Catalog Input Type, the relevant Magento Attribute value will not be automatically converted.
In Selling Policy, we have selected a Magento Attribute with the name of “Channel Price” and the value of $115.00:
The Price of our Simple Product will be equal to the Magento Attribute value. The Item is listed on the Channel with a price of $115.00.
If you select one of the Magento Attributes as a price source, but its value is not defined in Magento Product settings, the Item will not be listed on the Channel.
Calculations based on Price Change settings
Apart from the selected price source, the final price of a Simple Product depends on Price Change settings in Selling Policy.
To show you how the Price Change settings affect the results of Item Price calculation, in our use cases below we have selected the Product Price source and such options as Absolute Value Increase (case 1) and Percentage Decrease (case 2).
Mind that these are just examples and you are free to select any of the four Price Change options you want and set any preferred value for it:
Besides, instead of the Product Price source, you can choose the Special Price or Magento Attribute source – the price calculation process will stay the same.
Case 1. Product Price + Absolute Value Increase
In Selling Policy, Price Change is set to Absolute Value Increase:
Calculating Item Price: Product Price + Absolute Value Increase = $120.00 + 7 = $127.00
The Item will be listed on the Channel with a price of $127.00.
Case 2. Product Price + Percentage Decrease
In Selling Policy, Price Change is set to Percentage Decrease:
Calculating Item Price: Product Price - Percentage Decrease = $120.00 - 40.5% = $71.40
The Item will be listed on the Channel with a price of $71.40.
VAT Rate Included
In Selling Policy, it is possible to indicate the VAT Rate – percent value that will be added to the final price of your Product.
The VAT rate sent by M2E Pro is perceived as a proper VAT rate only by eBay. Click here to learn more.
Amazon and Walmart consider the VAT rate sent by M2E Pro in a different way – as an additional price increase.
Let’s see how the Item Price will be calculated if we add the VAT Rate value and configure particular Price Change settings.
Case 1. Product Price + VAT Rate + Absolute Value Increase
In Selling Policy, Product Price is selected as a source. Price Change is set to Absolute Value Increase. VAT Rate is set to 19%. The Add VAT% on top of Price option is enabled.
Using the Add VAT% on top of Price option in eBay Selling Policy, you can either:
- add the VAT rate on top of the Item Price (choose “Yes”);
- include the VAT rate in the Item Price (choose “No”).
The first step is to calculate the Item Price taking into account the Product Price value and Price Change settings:
Product Price + Absolute Value Increase = $120.00 + 3 = $123.00
Instead of the Product Price source, you are free to choose the Special Price or Magento Attribute source – the price calculation process will stay the same.
Then we need to calculate the VAT Rate value for our Simple Product:
Product Price with Price Change settings applied x VAT Rate (%) = $123.00 x 19% = $23.37
The final Item Price will be calculated according to the following formula:
(Product Price + Price Change) + VAT Rate = ($120.00 + 3) + $23.37 = $146.37
The Item is listed on the Channel with a price of $146.37.
Case 2. Product Price + VAT Rate + Percentage Increase
In Selling Policy, Product Price is selected as a source. Price Change is set to Percentage Increase. VAT Rate is set to 19%. The Add VAT% on top of Price option is enabled.
The first step is to calculate the Item Price taking into account the Product Price value and the Price Change settings:
Product Price + Percentage Increase = $120.00 + 6% = $127.20
Then we need to calculate the VAT Rate value for our Simple Product:
Product Price with Price Change settings applied x VAT Rate (%) = $127.20 x 19% = $24.17
The final Item Price will be calculated according to the following formula:
(Product Price + Price Change) + VAT Rate = ($120.00 + 6%) + $24.17 = $151.37
The Item is listed on the Channel with a price of $151.37.
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